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ONLINE SHOPPING IN INDIA
DR.S. AMBIKA , Department of ISM & CA
The process of purchasing products online is said to be online shopping. It is part of e-commerce. It is increasing day by day. In online shopping, the buyer goes online to search for products on the seller’s website and choose the product to purchase. It is also possible to pay Cash on delivery or buyer can pay online via the internet. The most popular online shopping websites are Amazon, Flipkart, Myntra, etc. It is easy to order the products to doorsteps just by a few taps without moving anywhere.
ONLINE SHOPPING SITES IN INDIA
Buying products online has been one of the most common advantages since the Internet was introduced to us. Online shopping makes buying more comparable, less time-consuming, and the buyers become more shopaholics.
Due to this increasing demand for products in the online market, many organizations are introducing themselves as online shopping markets by launching their shopping sites or Apps.
BOOMING MARKET OF ONLINE SHOPPING IN INDIA
With having more than 600 million internet users all over India, the country ranks second in the world, it is one of the key reasons for the increasing demand in the online market of India. For covering this vast market, many online shopping sites are working to make E-purchasing more convenient and satisfying to their customers.
BEST ONLINE SHOPPING SITES IN INDIA
- Amazon India
- Flipkart
- Myntra
- Meesho
- Ajio
- Snapdeal
- Nykaa
- JioMart
- TataCliq
- Pepperfry
- Decathlon
- Bewakoof
- Paytm Mall
- Lenskart
- Shopsy
- ShopClues... Etc..
ADVANTAGES OF ONLINE SHOPPING
- Safety
- Convenience
- Better Prices
- Variety
- Authenticity
- Online Payment
- No Pressure shopping
- Time-Saving
DISADVANTAGES OF ONLINE SHOPPING
- Risk of fraud
- Less community contact
- Delay in delivery
- Lack of touch with items
- Lack of shopping experience
- Faulty products
- No support for local retailers
- Returns can be complicated
CONCLUSION
Now we have to use online shopping properly. We should not purchase every product online, i.e., we must not be addicted to it. We should also give a chance to local retailers and should try to purchase daily used products with them. Online shopping and even everything has its own limitations and benefits, so it is entirely up to the user how they use them. Therefore, one should always use the things by keeping the bad effects in mind.
