B.Sc Visual Communication Course Outcomes
19/09/2024 2024-09-20 15:36B.Sc Visual Communication Course Outcomes
Course Outcomes - B.Sc Visual communication and Electronic Media
I year – I Semester
- CO1 சங்க இலக்கியத்தில் காணப்பெறும் வாழ்வியல் சிந்தனைகளை அறிந்து கொள்வர்(K4)
- CO2 அற இலக்கியம் மற்றும் தமிழ் காப்பியங்களின்வழி வாழ்வியல் சிந்தனையைப் பெறுவர்(K5, K6)
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CO3 பக்தி இலக்கியங்களைக் கற்பதன் மூலம் பக்தி நெறியினையும், பகுத்தறிவு இலக்கியங்களைக் கற்பதன் வழி நல்லிணக்கத்தையும் தெரிந்து பின்பற்றுவர்(K3)
- CO4 மொழியறிவோடு சிந்தனைத்திறனைப் பெறுவர்(K3)
- CO5 மொழிப்பயிற்சிக்குத் தேவையான இலக்கணங்களைக் கற்பர்.(K2)
- CO 1. To understand ancient, medieval & modern literary text in Telugu.
- CO 2. To describe text and context of ancient, medieval & modern Telugu Classical literature.
- CO 3. To evaluate the difference between the ancient, medieval & Modern style of writing.
- CO 4. To describe about the style of the author.
- CO 4. To describe about the style of the author.
- CO 1. Introduce oneself and talk about one’s likes and dislikes
- CO 2. Invite someone, to accept or deny an invitation
- CO 3. Making purchases at the market
CO 4. Recall and remember the usage of grammatical tenses in constructing sentences in a dialogue.
CO 5. Apply the learnt grammar rules in practice exercises to improve them understanding
CO 1. Explains the nature, features, elements of prose forms and Functional Hindi
CO 2. Understand the theme, aim of lessons and obtain application skills.
CO 3. Evaluate the thought, ideology, expressional and artistic skills of writers.
CO 4. Obtain skills of critical analysis of Literary forms and drafting skills of personal letters, business letters, noting and drafting skills
- CO 5. Learn to Employ the obtained skills in enriching the bright future
- CO 1. Students will review the novel and short stories.
- CO 2. They will summaries the content of novel.
- CO 3. They will explain the characteristics of novel.
- CO 4. They interpret the different texts.
- CO 5. They will understand the word level and sentence level translation
- CO 6. They obtain the proverb narrative techniques
- CO 7. They obtain the riddle’s moral value.
CO 1. Remember the usage of grammatical tenses in constructing sentences in dialogue.
- CO 2. Apply the rules of usage in practice exercises and identify errors
CO 3. Explain the nuances in the usage of various grammatical tenses and aspects
CO 4. Demonstrate knowledge of various expressions of opinion, emotions, cause, effect, purpose, and hypothesis in French
- CO 5. Communicate in French and summarize the given text
CO1 Acquire self-awareness and positive thinking required in various life situations
- CO2 Acquire the attribute of empathy.
- CO3 Acquire creative and critical thinking abilities.
- CO4 Learn basic grammar
CO5 Development and integrate the use of four language skills i.e., listening, speaking, reading and writing.
1. Define and categorize various types of communication (Remembering)
2. Analyze communication as a skill, expression, and process (Understanding)
3. Evaluate barriers to communication and develop strategies to improve listening skills (Evaluating)
4. Apply principles of effective interpersonal communication in relationship building (Applying)
5. Create and deliver effective public speeches and presentations (Creating)
1. To understand the concepts of aesthetics and the philosophy of beauty.
2. To study the evolution of art and the various styles and movements in Western and Eastern art.
3. To analyze the role of art in society and the artist as an agent of change.
4. To develop an understanding of the elements of art and principles of composition.
5. To explore the connection between art and everyday life, including the role of aesthetics in enhancing
the human experience.
1. To understand the principles and practices of graphic design
2. To develop skills in typographical design
3. To learn how to communicate effectively through graphic design
4. To acquire knowledge of different design elements and principles
5. To be able to apply design principles and skills to real-world graphic design projects
1. Develop an understanding of Digital Painting and Drawing as an art form and as a visual effects
technique, including the ability to differentiate it from other related disciplines such as concept art
and fantasy art.
2. Acquire practical skills in digital painting and drawing tools and techniques, including using a
digitizing tablet, customizing brushes, and creating patterns and textures.
3. Learn to apply fundamental principles of perspective, color, and lighting in the creation of paintings
and drawings, including using atmospheric perspective, vanishing points, and different types of
lighting.
4. Gain proficiency in compositing and integrating matte paintings with live action or 3D elements,
including using camera projection, multi-plane setups, and compositing techniques.
5. Develop advanced skills in Digital Painting and Drawing, including creating environments and
transitions, incorporating visual effects such as smoke and fire, and creating simulated natural
phenomena such as precipitation.
1. To understand the process involved in writing script and story development
2. To demonstrate understanding of techniques, principles, genres of story, and scriptwriting
3. To analyse the process of research concepts and elements of the script
4. Develop a story, characters, and dialogues for the script
5. Communicating clear ideas in the script, Review, Revision, and Edit scripts
- CO 1 தமிழ் உயிரெழுத்து வடிவங்களையும் மெய்யெழுத்து வடிவங்களையும் அறிந்துகொள்வர்.(K1,K2)
CO 2 உயிர், மெய், உயிர்மெய்த் துணைக் குறியீடுகளை அறிந்து அவற்றை எழுதும் திறன் பெறுவர்.(K2)
- CO 3 ஒரு எழுத்துக்கு ஒரு ஒலி, ஒரு ஒலிக்கு ஒரு எழுத்து என்ற தமிழின் உச்சரிப்பு – வரிவடிவத் தொடர்பை உணர்வர்.(K3,K4)
- CO 4 சில அடிப்படையான மொழி இலக்கண விதிகளை அறிந்து பயன்படுத்துவர்..(K3,K5)
- CO 5 தமிழ்நாட்டுச் சூழலில் அன்றாடத் தேவைகளை நிறைவேற்றிக்கொள்ள ஏற்ற மொழிப் பயன்பாடுகளை அறிவர்.(K4,K6)
- CO1 சமகால இலக்கியங்களின் நோக்குகள்-போக்குகள் குறித்து மாணவர்கள் அறிந்துகொள்வர்.(K2)
- CO2 நாட்டுப்புற மக்களின் வாழ்வியல், அறிவாற்றல், இன்றைய நிலை ஆகியவை குறித்துச் சிந்திப்பர்.(K1,K2)
- CO3 தங்கள் கற்பனை வளத்தை மாணவர்கள் பெருக்கிக் கொள்வர்.(K2,K4,K6)
- CO4 மொழியில் பிழைகள் நேரா வண்ணம் எழுதக் கற்றுக் கொள்வதோடு திறனாய்வு செய்யும் ஆற்றல் பெறுவர்.(K5,K4)
- CO5 திரைப்படம், சின்னத்திரை, தொலைக்காட்சி உள்ளிட்ட ஊடகங்களில் பாடல், இசை, எழுத்து எனப் பல்வேறு வேலைவாய்ப்புகள் பெறுவர்.(K5,K4,K6)
I year – II Semester
- CO1 சிற்றிலக்கியங்களின்வழி இலக்கியச் சுவையினையும் பண்பாட்டு அறிவினையும் பெறுவர்(K4)
- CO2 புதுக்கவிதை வரலாற்றினை அறிந்து கொள்வர்(K5,K6)
- CO3 திராவிட இயக்க இலக்கியங்களைக் கற்பதன் மூலம் மொழி உணர்வு இன உணர்வு, சமத்துவம் சார்ந்த சிந்தனைகளைப் பெறுவர்(K3)
- CO4 தமிழ்மொழியைப் பிழையின்றி எழுதவும், புதிய கலைச்சொற்களை உருவாக்கவும் அறிந்து கொள்வர்(K3)
- CO5 போட்டித் தேர்வுகளில் வெற்றி பெறுவதற்குத் தமிழ்ப் பாடத்தினைப் பயன்கொள்ளும் வகையில் பயிற்சி பெறுவர்.᾽
- CO1 To understand the Contemporary literary text in Telugu.
- CO2. To Explain the nature of Modern Poetry.
- CO3 To Explain the Contemporary author style of writings.
- CO4 To evaluate the difference between the ancient and Contemporary Literature.
- CO5 To use grammatical styles in writing.
- CO1 To ask for and give directions
- CO2 To give orders or commands using Impératif
- CO3 To narrate events from the past using Passé Composé
- CO4 Cite the ordinal numbers in French
- CO5 Indicate the position of something using prepositions of place
- CO1 Identifies the nature, features, elements of One Act Plays and Short Stories and skills of Translation
- CO2 Understand the theme, aim of lessons and obtain skills of Evaluation.
- CO3 Evaluate the thought, ideology, expressional and artistic skills of writers and contextual meanings
- CO4 Obtain skills of summarizing, evaluating and critical study
- CO5 Employ the techniques and skills of Literature and Translation
- CO1 Student will identify the strategies of basic communication Write effective and concise letters and memos, Prepare informal and formal reports,
- CO2 Students will interpret the official communication, andThey will summaries the content of note making and letter formation in business communication. They will explain the use of different fonts and conversation in Malayalam
- CO3, they solve the problems in various competitive examinations in Malayalam Students will obtain writing techniques that today’s technology demands, including anticipating audience reaction,
- CO4 Proofread and edit copies of business correspondence. Use e-mail effectively and efficiently,
- CO5 Develop interpersonal skills that contribute to effective and satisfying personal, social and professional relationships, and Utilize electronic presentation software.
- CO1 Understand and apply grammatical concepts in drafting sentences and paragraphs
- CO2 Apply the rules and regulations in handling usage of Lrt lakara and Asmad Sabdah, practice exercises and identify errors
- CO3 Form an idea of the aesthetic expressions that make Sanskrit composition get the position of pride in world literature
- CO4 Demonstrate knowledge of various expressions of opinion, emotions, cause, effect, purpose, and hypothesis in Sanskrit
- CO5 Appreciate the art of employment of Alankaras in a prose form of poetry
- CO1 Realize the importance of resilience
- CO2 Become good decision-makers
- CO3 Imbibe problem-solving skills
- CO4 Use tenses appropriately
- CO5 Use English effectively at the work place.
1. Explain the fundamental concepts and principles of photography and videography.
2. Demonstrate the proper use of cameras and equipment such as lenses, lighting, and composition.
3. Apply techniques for capturing portraits, landscapes, action shots, and low light scenes.
4. Analyze and critique photographs and videos for aesthetics and effectiveness.
5. Create a portfolio of photographs and short videos using skills and techniques from the course.
1. Analyze and evaluate the visual elements and messages of various forms of media, from print and
film to digital and public spaces.
2. Develop a critical understanding of the foundations, theories, and practices of visual communication,
including visual literacy, visual theories, and the grammar of visual design.
3. Apply the principles of design and visual communication to create impactful and ethical visual
communication that aligns with specific goals and objectives.
4. Demonstrate an understanding of the role of visual communication in shaping cultural, social, and
political narratives, and critically evaluate the use of visual images in various contexts.
5. Develop and present a final project that showcases their ability to create effective visual
communication, including narrative development, visual design, and ethical considerations.
1. Explain the fundamental concepts and principles of publication design and advertising design,
including the history, types, and media used in each.
2. Apply basic design principles such as composition, layout, typography, and color theory in creating
effective designs for various publication and advertising media.
3. Utilize software and tools such as Adobe InDesign, Illustrator, and Photoshop to design and create
print and digital media publications, advertising materials, and illustrations.
4. Analyze and evaluate the effectiveness of designs in terms of layout, composition, typography, and color palette selection.
5. Develop critical thinking and problem-solving skills by creating advertising campaigns and materials
that are designed to meet the needs of a specific target audience, convey a message, and drive a call to action.
1. Understand the fundamental principles of digital photography and the importance of photo editing in
enhancing digital images.
2. Master the use of various photo editing software and tools to manipulate images, including cropping,
exposure and color correction, black and white conversion, and advanced retouching techniques.
3. Develop advanced photo editing skills and techniques such as selective color correction, split toning,
and creative color grading to enhance the visual impact of digital images.
4. Demonstrate the ability to manage color profiles and optimize images for different output formats,
including print and web, while maintaining color accuracy and consistency.
5. Apply critical thinking and problem-solving skills to identify and resolve common issues in digital
images, such as lens distortion, perspective distortion, and noise, using a range of photo editing
techniques and tools.
- CO1 தமிழ்மொழியைப் பேசவும் பிறர் பேசுவதைப் புரிந்துகொள்ளவும் திறன் பெறுதல். தமிழைப் படிக்கவும் எழுதவும் கற்றுக்கொள்வர்(K1, K2)
- CO2 கடிதம், விண்ணப்பம், நிகழ்ச்சிக் குறிப்புகள் எழுதுதல், தகவல் தொடர்புச் சாதனங்களில் தகவல் எழுதுதல் என அன்றாட வாழ்வில் தமிழ்ப்பயன்பாட்டைக் கற்றுக்கொள்வர்(K1, K3, K4)
- CO3 தமிழின் இலக்கிய வளத்தோடு தமிழரின் அறக் கோட்பாடுகளையும் தமிழரின் வரலாற்று-பண்பாட்டுச் செழுமையையும் புரிந்துகொள்வர்.(K1, K2, K4)
- CO4 தமிழறிஞர்களையும் : படைப்பாளிகள், அரசியல் தலைவர்கள், சிறந்த ஆளுமைகளைப் பற்றி அறிந்துகொள்வர்(K4,K5,K6)
- CO5 தமிழர் கலை, பண்பாடு, பழக்கவழங்கங்கள், விளையாட்டுகள், விழாக்கள், தமிழரின் தனித்த அடையாளங்கள், சிறப்புகள் ஆகியவற்றைஅறிவதோடு,
அவரவர் மண்ணுகுரிய கலைப் பண்பாட்டோடு ஒப்பிட்டுப்புரிந்துகொள்வர்.(K1,K4,K5,K6)
CO1 உரைநடை இலக்கியத்தின் பெருமைகளை உணர்ந்து, அதனை அன்றாட வாழ்வில் பயன்படுத்தும் திறன் பெறுவர்(K2, K3)
- CO2 பண்டைத் தமிழ் இலக்கியங்கள் காட்டும் சமூக, பண்பாட்டு, வாழ்வியல் முறைகளை அறிந்துகொள்வர்.(K1, K3,K4)
- CO3 காப்பியக் கட்டமைப்புகளை இன்றைய புதினம், திரைப்படங்கள் ஆகியவற்றுடன் ஒப்பிட்டுக் காணும் அறிவைப் பெறுவர்(K1,K3,K4)
- CO4 தமிழ் இலக்கிய மரபினையும் மாற்றங்களையும் ஆய்ந்து உணரும் ஆற்றல் பெறுவர்.(K1,K4,K5,K6)
- CO5 மொழிபெயர்ப்புத் திறன் பெறுவதோடு, அன்றாட வாழ்வின் தேவைகளான பல்வகை அலுவலகக் கடிதங்கள் எழுதும் திறன் பெறுவர்.(K4,K5,K6)
1. Analyze the role of effective communication within the context of media professions.
2. Evaluate the impact of social media on modern communication strategies.
3. Create professional and engaging content for social media and other electronic media contexts.
4. Apply critical thinking and analysis to the development of storytelling and narrative structures
in media content.
5. Synthesize current trends and innovations in electronic media to develop a personal online
presence for career development.
II year – III Semester
- CO1 தமிழக வரலாற்றை அறிந்துகொள்வர்.(K4)
- CO2 தமிழரின் வாழ்வியல் தொன்மையை அறிவர்᾽.(K5,K6)
- CO3 தமிழரின் பண்பாட்டுக் கூறுகளை அறிந்துகொள்வர்(K3)
- CO4 பிற பண்பாட்டுத் தாக்கம் மற்றும் அணுகுமுறைகளை அறிவர்.(K3)
- CO5 மொழிப்பயிற்சிக்குத் தேவையான இலக்கணங்களைக் கற்பர்(K2)
- CO1 To understand the significance of the modern literary works.
- CO2 To Explain the nature of modern style of writings.
- CO3 To evaluate the culture through modern literary works.
- CO4 . To indentify the Influence between Traditional and Modern literary works.
- CO5 To interpret the various styles of fictions in Telugu.
- CO1 Identify and appreciate the construction and the structure of different tenses and sentences
- CO2 Translate simple texts
- CO3 Draft and summarize literary texts
- CO4 Apply the grammatical rules to express one’s ideas using different tenses
- CO5 Analyze literary texts with respect to their structure and composition
- CO1 Identifies the Ancient Poets their works, and impact of contemporary conditions of society and ancient History of Hindi Literature
- CO2 Understand the theme, message, expressional and artistic skills.
- CO3 Evaluate the thought, ideology, expressional and artistic skills of writers and contextual meanings and literary trends of Ancient History
- CO4 Obtain skills of summarizing, evaluating and critical study and of poems
- CO5 Employ the techniques of interpretation and contextual meaning of texts
- CO1 Students will interpret the literary texts in Modern Poetry.
- CO2 They will summaries the content of the different types of poems.
- CO3 They will explain the form and content of the poems.
- CO4 They interpret the style of contemporary poetry.
- CO5 They will understand aesthetic beauty.
- CO1 Be familiar with the style of the great Sanskrit Dramatist Bhasa
- CO2 Be able to appreciate the aesthetical, social, political, cultural, etc., values expressed in prescribed composition
- CO3 Understand the structural patterns of Sanskrit dramatic composition
- CO4 Develop the finer and minor nuances of Nataka form of drama
- CO5 Analyze the literary texts
- CO1 Listen actively(PO1, PO7)
- CO2 Develop interpersonal relationship skills(PO1, PO2, PO 10)
- CO3 Acquire self-confidence to cope with stress(PO4, PO6, PO9)
- CO4 Master grammar skills(PO4, PO5, PO6)
- CO5 Carry out business communication effectively(PO3,PO8)
1. Understand the basic concepts of multimedia content packaging.
2. Learn the different types of digital media and the tools used to create them.
3. Develop skills in planning, creating, and publishing multimedia content packages.
4. Gain knowledge on how to create engaging videos, animations, and infographics.
5. Analyze data and present it effectively in a multimedia package.
1. Describe design thinking, its approaches and mindset
2. Explain fundamental Concepts, Resources and processes involved in design thinking
3. Comprehend stages of Design thinking for growth,
4. To explain strength and weakness of different design thinking tools and methods
5. Understand various applications of design thinking
1. Develop a solid understanding of Blender’s interface, tools, and navigation, and be able to create and
edit 2D and 3D objects with various modifiers and transformations.
2. Apply fundamental rendering techniques and optimize render settings to create high-quality output
for different projects, including lighting and camera settings, sky and atmosphere settings, and post
processing techniques.
3. Explore advanced modelling techniques such as particle systems, constraints, and armatures, and
apply them to create realistic animations and simulations.
4. Use Blender’s game engine, motion tracking, and compositing tools to create interactive 3D content
and integrate 3D elements into real-life footage.
5. Demonstrate an ability to apply critical thinking and creativity to design and execute a final project
that showcases the skills and techniques learned throughout the course.
1. Recall the basics of audio and video editing using Audacity and DaVinci Resolve or equivalent
software
2. Identify the tools and techniques used in audio and video editing
3. Demonstrate the ability to use Audacity and DaVinci Resolve or equivalent software to create audio
and video projects
4. Analyze the effects of different audio and video editing techniques
5. Evaluate the quality of audio and video projects
6. Procedural Knowledge on audio and visual editing
7. (Viva/Written Test Topics for Practical Examination)
1. To introduce students to the fundamental concepts of multimedia technologies and standards.
2. To develop students’ understanding of the different file formats used in multimedia.
3. To provide students with hands-on experience in creating and manipulating multimedia content.
4. To discuss the impact of multimedia technologies on society, including social, cultural, and ethical
issues.
5. To explore the potential future trends and developments in multimedia technologies.
II year – IV Semester
- CO1 தாய்மொழி வழியாக அறிவியல் பற்றிச் சிந்திக்கும் திறன் பெற்றிருப்பர்(K4)
- CO2 அறிவியல் கலைச் சொல்லாக்கம் பற்றிய விதிகள், நுணுக்கங்களைத் தெரிந்திருப்பர்(K5,K6)
- CO3 அறிவியல் தமிழ் வளர்ச்சியில் மொழிபெயர்ப்பின் பங்கு குறித்து அறிந்திருப்பர்(K3)
- CO4 மொழியறிவோடு சிந்தனைத்திறனைப் பெறுவர்᾽(K3)
- CO5 மொழிப்பயிற்சிக்குத் தேவையான இலக்கணங்களைக் கற்பர்(K2)
- CO1 To understand the rich trading of Telugu Drama
- CO2. To Explain nature of Drama of Telugu
- CO3 To describe the nature of understandings in Drama
- CO4 To evaluate the culture of the society through Drama.
- CO5 To brief the content of the techniques of translation composition
- CO1 Apply connecting words (cause, but, concession, condition, hypothèse, conséquence) to improve the spoken as well as written communication skills
- CO2 Differentiate the various past tenses in “Les Temps du Passé” and their unique usage
- CO3 Summarize the literary texts
- CO4 Identify and apply the different grammatical tenses of “les temps du passé” in sample exercises to practice
- CO5 Critically assess the literary texts through an analysis of its themes, narrative techniques, characters and its cultural significance
- CO1 Evaluate the poetic skills of poets and their poems
- CO2 Identify the conditions inspire the poets and writers
- CO3 Enumerate the literary trends and different literary forms
- CO4 Understand the human, social, ethical and literary values
- CO5 Obtain the knowledge to evaluate and critical analysis of literary works
- CO1 Students will be able to word as: Photo editor ∙ Web designer ∙ Graphic designer ∙ DTP Operator ∙ Logo Designer ∙ Digital illustrator ∙ Pattern Maker ∙ Stationary Designer etc.
- CO2 Students will interpret the different styles photo shops.
- CO3 They will apply different images and lay outs for invitation making.
- CO4 They will explain the style of caption writing
- CO5 They interpret the style of contemporary high resolution technology for brochure making.
- CO6 They will understand aesthetic beauty image construction.
- CO7 They obtain the style of image construction.
- CO1 Apply the usage of compound words
- CO2 Differentiate the alankaras
- CO3 Translate the prose passages prescribed
- CO4 Identify and apply different grammatical tenses of “Mahabharata” related translation
- CO5 Analyze and critically assess the literary texts
- CO1 Determine their goals( PO1,PO7)
- CO2 Identify the value of integrity.(PO1,PO2,PO10)
- CO3 Deal with emotions.(PO4,PO6,PO9)
- CO4 Frame grammatically correct sentences(PO4,PO5,PO6)
- CO5 Write cohesive reports.(PO3,PO8)
1. Recall the fundamental principles of animation and character design, including the importance of
exaggeration, appeal, and timing.
2. Understand the different types of animation techniques and their applications, such as 2D, 3D, stop
motion, and motion graphics.
3. Comprehend the principles and techniques of character design, such as creating appealing characters with
a strong silhouette and personality.
4. Apply animation and character design techniques to create a variety of projects, including short
animations, motion graphics, and character designs.
5. Analyze the effectiveness of different animation and character design techniques in creating engaging
and dynamic characters and animations.
6. Innovate and experiment with animation and character design techniques to create unique and visually
compelling works
1. Describe the origin and evolution of cinema as an artistic medium and industry.
2. Analyze narrative and technical elements of award-winning and culturally significant films.
3. Apply major film theories and analysis techniques to interpret films’ underlying meanings and
directors’ styles.
4. Evaluate how films reflect and influence society based on historical context and audience reception.
5. Create multimedia presentations and written papers analyzing selected films, their themes and impact.
1. Develop the ability to effectively use keying techniques to create clean mattes and composite
foreground elements onto new backgrounds.
2. Analyze color correction methods and utilize them to create a desired look in a composite.
3. Evaluate technical terminologies and apply them to execute advanced compositing techniques.
4. Create a deep composite, perform stereoscopic compositing, and composite CGI elements with live
action footage using advanced compositing techniques.
5. Synthesize knowledge on workflow and pipeline to demonstrate collaboration with teams and clients,
building a demo reel and portfolio, and ethical responsibility in Compositing and VFX.
1. Remembering: Students will be able to recall key concepts, terminology, and techniques related to
story development and scriptwriting.
2. Understanding: Students will be able to demonstrate an understanding of the principles and processes
of story development and scriptwriting, including character development, plot structure, and dialogue.
3. Applying: Students will be able to apply their understanding of story development and scriptwriting to
the creation of their own stories and scripts and developa storyboard for their scripts
4. Analyzing: Students will be able to analyze the strengths and weaknesses of their own stories and
scripts and those of others, and identify areas for improvement.
5. Evaluating: Students will be able to evaluate their own stories and scripts and those of others based
on criteria such as character development, plot structure, and dialogue.
1. Identify and describe the advanced functions and features of Microsoft Office Suite
applications.
2. Apply complex formatting, data analysis, and presentation techniques across Microsoft
Office applications.
3. Analyze the effectiveness of various Microsoft Office features for optimizing information
delivery and workflow.
4. Evaluate the impact of advanced functionalities like macros, VBA, and email
management on productivity.
5. Create integrated, automated Microsoft Office solutions for real-world business
challenges.
III year – V Semester
1. Develop proficiency in visual storytelling by applying various cinematic techniques and principles to
create compelling short films.
2. Evaluate and analyze the needs of different audiences and genres to develop effective storytelling
strategies and styles.
3. Demonstrate critical thinking and problem-solving skills by overcoming challenges in the filmmaking
process and developing creative solutions.
4. Apply ethical considerations and principles to the creation of short films, including issues related to
representation, diversity, and cultural sensitivity.
5. Demonstrate technical proficiency in the use of equipment and software involved in short
filmmaking, including camera, lighting, sound, and editing tools.
1. Explain the fundamentals of immersive media design (Knowledge)
2. Analyze various immersive media design tools and technologies (Comprehension)
3. Create a mock immersive media design project (Application)
4. Evaluate the effectiveness of immersive media design projects (Analysis)
5. Propose viable solutions to challenges in immersive media design (Synthesis)
1. Develop advanced skills in 3D sculpting, procedural modeling, geometric nodes, pipeline, and
workflow.
2. Apply advanced techniques to create highly detailed sculptures, procedural models, and simulations
for various industries.
3. Analyze and evaluate different tools and techniques used in advanced 3D texturing and sculpting to
create optimized workflows.
4. Synthesize complex texturing, shading, modeling, animation, lighting, and rendering pipelines for
efficient project management.
5. Create and demonstrate advanced workflows for sculpting, texturing, modeling, shading, animation,
lighting, and rendering using industry-standard tools and software.
1. Apply efficient modeling and texturing techniques to create a 3D scene using a real reference.
2. Analyze common modeling mistakes and take corrective measures to achieve photorealism in 3D
environment design.
3. Synthesize components to create realistic textures using procedural texturing in Blender.
4. Evaluate different methods of lighting to achieve photorealistic effects in a 3D environment.
5. Create and manip
1. Understand the fundamental concepts of advertising and brand communication, including the role of
advertising in building and maintaining brand equity, identifying key stakeholders, and advertising
brands internationally.
2. Analyze advertising as a promotional and marketing tool, including its role in the marketing mix,
understanding the marketing concepts and evolution, and exploring the rural market and social
marketing.
3. Apply critical thinking skills to brand communication, including analyzing and measuring brand
equity, understanding consumer-based brand equity and brand valuation principles, and strategic
brand management.
4. Demonstrate effective communication skills through advertising research and planning, crafting
effective ad messages, and advertising copywriting and design.
5. Utilize digital advertising techniques and understand the changing nature of advertising in the digital
era, including data-driven advertising, designing advertising for cross-platform distribution, and
analyzing the various types of online advertising.
1. Define the fundamental principles and concepts of User Experience Design, including the importance
of user-centered design, usability evaluation, and information architecture.
2. Apply psychological principles to design effective and engaging user interfaces that meet user needs
and expectations.
3. Conduct effective user research and apply research findings to inform the design process.
4. Develop and apply skills in prototyping and usability testing to create user-centered designs that meet
project goals and objectives.
5. Evaluate the effectiveness of user experiences based on usability metrics and user feedback, and make
informed design decisions based on evaluation results.
III year – VI Semester
1. Develop technical skills in creating immersive Extended Reality experiences using Unreal Engine and
Unity.
2. Analyze and evaluate different approaches and techniques for creating engaging VR, AR, MR, and
PR applications and environments.
3. Create complex and realistic 3D models, animations, audio, and physics-based interactions for
Extended Reality experiences.
4. Synthesize knowledge of Extended Reality tools and technologies to develop interactive applications
and games that utilize cutting-edge technologies.
5. Apply problem-solving and critical thinking skills to troubleshoot and debug Extended Reality
applications, and deploy them to various platforms.
1. Analyze the evolution and growth of the Tamil language and its impact on media development in the
region from early Tamil history to the present day.
2. Evaluate the role of various forms of media, including performing arts, print, and film, in shaping
Tamil Nadu’s cultural, political, and social landscape during the colonial and post-colonial periods.
3. Apply critical thinking skills to assess the contributions of prominent Tamil poets, journalists, and
media personalities in promoting social justice and fostering change.
4. Examine the development of Tamil TV, radio, and digital media, and their influence on the
contemporary Tamil media landscape and global audiences.
5. Synthesize knowledge of the Media Culture in Tamil Nadu to create a well-informed perspective on
the current state of media convergence in the region, encompassing cinema, television, OTT
platforms, and mobile technologies.
1. Understand the fundamental principles of media entrepreneurship and how to apply them to real
world situations.
2. Develop a clear understanding of the media landscape, including current trends and opportunities for
innovation.
3. Learn how to identify and evaluate potential business ideas, including market research and financial
forecasting.
4. Develop the skills necessary to pitch and present media business and startup ideas to potential
investors.
5. Learn how to navigate the legal and regulatory landscape of media entrepreneurship.
1. To develop in-depth understanding of the media industry
2. To augment their media skills to professional standards
3. To develop the ability to work with media teams and also take initiatives to design media projects
4. To acquire the ability to design and execute media projects
5. To acquire the ability to work independently in media houses and produce publishable content.
6. To enable students to design and execute independent projects covering contemporary themes/issues.
1. Upon completion of this course, participants will be able to:
2. Demonstrate a comprehensive understanding of real-time video content and its impact on live
visual entertainment in Real-Time Video Content Production.
3. Apply technical and creative skills in real-time content generation, including the use of
generative content, software and game engines, and custom code.
4. Develop the ability to plan, execute, and manage real-time content production projects,
including client planning, budgeting, and schedule planning.
5. Analyze the challenges and solutions in using real-time content in production, including
inter-department communication and collaborative relationships.
6. Evaluate the future of real-time content in immersive environments and volumetric content,
and demonstrate an understanding of the emerging technologies and industries in real-time
content production.
1. To understand the importance of cybersecurity in the media industry.
2. To identify the essential components of cybersecurity.
3. To analyze the cybersecurity threat landscape.
4. To evaluate different types of cybercrime.
5. To create a cybersecurity plan and crisis management strategy.
