Agurchand Manmull Jain College
(A Unit of Sri. S. S. Jain Educational Society)
Affiliated to University of Madras | A Jain Minority Institution | NAAC Re-accredited with Grade A+
A Co-educational Institution, Meenambakkam, Chennai – 600 061.
Agurchand Manmull Jain College
(A Unit of Sri. S. S. Jain Educational Society)
Affiliated to University of Madras | A Jain Minority Institution | NAAC Re-accredited with Grade A+
A Co-educational Institution, Meenambakkam, Chennai – 600 061.
Admissions
B.COM. MARKETING
MANAGEMENT
- Duration :3 years
- 6 Semester
B.COM. (Marketing
Management)
- Duration :3 years
- 6 Semester
B.COM. (Marketing
Management)
- Duration :3 years
- 6 Semester
PROGRAM DETAILS
Eligibility Criteria
A student is eligible to join the course if they have completed a course equivalent to 10+2, or pre-university in any group with an overall percentage of 40%, including languages
Course Overview
The course B.Com. (Marketing Management) is a 3-year (6 Semesters) regular programme offered by the University of Madras.
The department has been combined with the Department of Commerce (Bank Management) since its inception, with faculties handling both banking and marketing subjects. The University of Madras has introduced subjects like marketing research, digital marketing, customer relationship management and sales & distribution management as integral parts of the curriculum. Students undertake research projects in their final semester in the field of marketing like customer satisfaction, buyer behaviour, customer relationship management, and digital marketing, among others. Students will be well-equipped to provide market intelligence support to entrepreneurs.
Program Outcomes
- To provide a conducive, supportive, and learning environment in which every individual is led in the right path of holistic development.
- Every individual is given the opportunity to develop communication and leadership skills
- Marketing management develops a bridge between business knowledge and practice.
- To enhance the quality of students through knowledge exchange.
- To provide the students with the opportunity to garner employability skills in marketing sectors.
- To transform young students into good citizens of the society.
Programme Specific Outcomes
- Placement: To prepare the students who will demonstrate respectful engagement with others’ ideas, behaviours, beliefs and apply diverse frames of reference to decisions and action. Further the students are encouraged with add-on value based and job-oriented courses which ensure them to sustain in the organisation level.
- Contribution to Business World: Apply theoretical concepts to business practices to produce employable, ethical, and innovative professionals to sustain in the dynamic business world.
- Contribution to the Society:To contribute to the development of the society by collaborating with stakeholders for mutual benefit. Become acquainted with commercial knowledge and soft skill to react in the most appropriate way when faced with challenges in the society.
Why Study Marketing Management At Agurchand Manmull Jain College?
The following are the subjects involved in marketing management:
- Extremely high odds of becoming a University of Madras Rank Holder after completing the degree.
- Develop essential business insights.
- Read, understand, and interpret data much easier than others.
- Diverse and well-paid career opportunities in both public and private sectors, irrespective of the type of industry.
- Helps students develop human intelligence in such a way that no machine can replace the human touch.
- Broad awareness of dynamic Consumer Psychology among students.
- ImproveD communication and negotiation skills.
- Students shall be able to convert logical thinking into creative thinking and become critical strategists for all businesses.
Distinctive Subjects Covered
The following are the subjects involved in marketing management:
- Accounting - Financial, Corporate, Cost and Management Accounting.
- Principles of Marketing.
- Product Management.
- Services Marketing.
- Digital Marketing
- Customer Relationship Management.
- Sales & Distribution management.
- Logistics & Supply Chain Management
- Retail Marketing
- Marketing Research.
- Business Economics and Indian Economy
- Business Statistics and Elements of Operations Research
- Banking Theory, Law & Practice
Faculty
Dr. A. Alamelumangai - Department of Economics - M.Sc., M.Phil., PhD.,
Assistant Professor
S.R.R. Sivajothi - M.Com., MBA, M.Phil., SET.,
Assistant Professor
Ms. Vatchala Ashokan - M.Com., NET.,
Assistant Professor
Dr. R.S. Anantharajan - M.Com., MBA, M.Phil., PhD.,
Assistant Professor
K. Reji - M.Com., M.Phil., B.Ed., PGDCM., SET.,
Assistant Professor
A. Vedhamanickam - M.Com., M.Phil., NET.,
Assistant Professor
S.P. Ramanathan - M.Com., M.Phil., M.A, SET.,
Assistant Professor
Dr. G. Valli - M.Com., M.Phil., PhD.,
Assistant Professor
S. Muthulakshmi - M.Com., M.Phil., NET, SET.,
Assistant Professor
Dr. S. Kumaran - M.Com., M.Phil., PhD.,
Facilitator / Head of the Department
Career Prospects
In the Field of Commerce
- Insurance Agent
- Banker
- Import Export Manager
- Auditor
- Marketing Manager
- Human Resources
- Cost Accountant
- Chartered Accountant
- Bank Manager
- Accounts Officer
- Accounts Manager
In the Field of Marketing
- Sales Manager
- Marketing Manager
- Public Relations Specialist
- Business Strategist
- Business Analyst
- Sales Associate / Manager
- Marketing Research Analyst
- Digital Marketing Manager, etc
Higher Education Prospects
- Digital Marketing
- MBA in Logistics & Supply Chain Management
- MBA in Production Management
- CA/CMA
- MBA/PGDM in Research & Business Analytics.
- M.Com / MBA in Marketing Management.
- MBA in Sales Management
- MBA in Strategic Management
