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AMJC

Agurchand Manmull Jain College

(A Unit of Sri. S. S. Jain Educational Society)(Affiliated to the University of Madras)
Meenambakkam, Chennai – 600 061.

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Agurchand Manmull Jain College

(A Unit of Sri. S. S. Jain Educational Society)
(Affiliated to the University of Madras)
Meenambakkam, Chennai – 600 061.

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Shift II - Apply Now

M.SC. Visual Communication

Course Outcomes - M Sc Visual Communication and Electronic Media

I year – I Semester

  • 1. Analyze different elements of communication and articulate principles of good communication. 
  • 2. Analyze and interpret various features of human communication such as signals, language, and signs. 
  • 3. Illustrate different modes of communication using principles of message design. 
  • 4. Differentiate multi-level flows of communication and identify criteria for appropriate message design. 
  • 5. Make presentations to a small audience on any topic and manage stage-fright and communication anxiety.
  • 1.Identify and demonstrate the knowledge in 2D Animation and the software 
  • 2.To build basic ideas and be familiar with important principles of animations 
  • 3.Utilize knowledge on how to generate a still and image processing in animations 
  • 4.Develop the fundamentals and various techniques in White board animations 
  • 5.Analyse the practical knowledge and understand the Photo voice methods and process
  • 1. Skills to create 3d designs 
  • 2. Skills to create Nurbs & Splines 
  • 3. Skills to create polygon modelling 
  • 4. Skills to add Textures & material to models 
  • 5. Skills to take Render output
  • Learners are exposed to Television channels, news reporting 
  • Learners are trained as cinematographers, Designers, Visualizers 
  • Learners become program producers, photojournalists 
  • Learners are trained as social media experts in the media profession 
  • Learners are experts in Television management production
  • Critically assess the use of rhetoric in an array of advertising and media materials, as demonstrated through successful completion of quizzes and critical analyses and Online critique of advertising and media campaign materials 
  • Learners can become script writers content writers and program producers for mass media productions. 
  • Learners will be able to write and develop the content for new media. 
  • Learners will understand the ethics and basic principles in writing materials for advertisements

I year – II Semester

  • Analyse and interpret systems of mediated communication. 
  • Critically evaluate public opinion surveys and polls. 
  • Outline and write a reflexive essay on the effects of media on self and the other. 
  • Analyze and interpret developments in mediated communication using multiple theoretical lenses. 
  • Identify key factors driving the spread of information and virality.
  • 1. Skills to do basic lighting 
  • 2. Skills to add types of lights & lighting 
  • 3. Skills to add interior and exterior lighting 
  • 4. Skills to add camera & camera movements 
  • 5. Skills to Render with camera movements
  • 1. Skills to do Editing 
  • 2. Skills to do Editing and advanced techniques in Editing 
  • 3. Skills to remove wire, rigging, tracking methods and clean plate. 
  • 4. Skills to do Rotos copy 
  • 5. Skills to do Composting
  • Adopt a problem – solving mindset to reframe design challenges
  • .
  • Enumerate and select appropriate design thinking approach for specific design problem
  • Use design thinking tools and methods to solve real-world problems
  • Apply design thinking principles to develop plan of action and wireframe for specific problem domain
  • To create prototypes for specific design problem using available design tools and apps
  • 1. Upon completion of this course, students will be able to:
  • 2. Demonstrate an understanding of the principles and best practices of writing for multimedia,
  • including the role of the writer in creating effective interactive content, the importance of high-level
  • design and information architecture, and the skills needed for effective multimedia production.
  • 3. Create effective content for different types of media, including text, audio, and video, and develop
  • technical skills in multimedia production, including the use of scripting software and troubleshooting
  • technical issues.
  • 4. Define and achieve goals for informational multimedia and web sites, create effective web
  • architecture, and use active information delivery techniques such as simulations, worlds, and roleplaying to create engaging and immersive learning experiences.
  • 5. Create effective interactive multimedia narrative, including developing engaging characters,
  • architecture, exposition, plot points, scenes, pace, time, and dialogue, and comparing and contrasting
  • interactive multimedia narratives with simulations and worlds.
  • 6. Develop the skills needed for a successful career in interactive writing, including understanding the
  • different types of jobs available in the field, meeting the challenges of interactive writing, and
  • developing the necessary skills and knowledge to become a professional interactive writer.
  • Learners will gain knowledge about the do’s and don’t of the presenter.
  • They will present the program artistically. 
  • They can present programs and news. 
  • They come to know the importance of voice, speech, make-up, etc. 
  • They can face the technical aspects such as camera, lighting, sound, etc

II year – III Semester

  • 1. Outline various steps involved in conducting communication research and identify a researchable topic. 
  • 2. Diagram a communication problem with causal model and present operational definitions of key constructs. 
  • 3. Prepare a coding framework for analysis coverage of major current news events and apply CATA. 
  • 4. Apply qualitative methods like in-depth interviewing for journalism practices. 
  • 5. Design a questionnaire for opinion polls and audience measurement
  • 1. Skills to do basic Character Modelling 
  • 2. Skills to do Rigging and Parenting 
  • 3. Skills to do Biped animation 
  • 4. Skills to do Keyframe animation 
  • 5. Skills to add Dynamics
  • 1. Develop the ability to analyze and evaluate the effectiveness of different transmedia storytelling strategies used in web series and other multi-platform projects. 
  • 2. Demonstrate the skills necessary to create compelling and immersive narratives using transmedia storytelling techniques and strategies for various media platforms. 
  • 3. Acquire knowledge of the history, development, and current state of transmedia storytelling, and its impact on the entertainment industry, journalism, marketing, and strategic communications. 
  • 4. Develop critical thinking skills to analyze the ethical, cultural, and social implications of transmedia storytelling, and evaluate its effectiveness as a tool for social change and activism. 
  • 5. Enhance communication skills, both oral and written, to articulate ideas and concepts related to transmedia storytelling to diverse audiences.
  • 1. Develop a thorough understanding of interactive digital media and its impact, and analyze the different forms of interactive digital media to identify their unique features and characteristics. 
  • 2. Utilize user research techniques to identify and create user personas, user flow, and wireframes that meet user needs and expectations, and design interactive digital media products that provide engaging and effective user experiences. 
  • 3. Evaluate and analyze the psychological principles of UX design, such as perception, attention, storytelling, empathy, and motivation, and apply them to create compelling and impactful interactive digital media products. 
  • 4. Apply visual design principles and aesthetics to create interactive digital media products that meet usability guidelines and provide exceptional user experiences on different devices. 
  • 5. Analyze and evaluate interactive digital media products to ensure that they meet usability and functional requirements, and apply advanced principles of UI/UX design to refine and improve the user experience.
  • 1. Apply creative strategies to develop a brand promotion plan 
  • 2. Interpret data and conduct audience analysis for a advertising campaign 
  • 3. To produce an original public service advertising for cross platform distribution 
  • 4. Design banner advertising for websites and embed them a website or a blog 
  • 5. Demonstrate procedural knowledge on online advertising strategies
  • 1. Apply theoretical knowledge gained in the classroom to a practical work environment
  • 2. Demonstrate employability skills required for entry-level roles in chosen media fields. 
  • 3. Produce a comprehensive report evaluating an internship experience from a professional development perspective. 
  • 4. Develop a broader understanding of the media industry and specific occupations through direct participation. 
  • 5. Build a professional network to support future career opportunities in the media

II year – IV Semester

  • 1. Identify business opportunities and platforms for entrepreneurial journalism.
  • 2. Critically appraise the opportunities and economic risks in media entrepreneurship
  • 3. Develop a business plan and online collaboration workspace for media startups. 
  • 4. Prepare a detailed proposal and strategic vision for establishing a media startup. 
  • 5. Prepare a low-cost budget and revenue model for a multimedia news package for a freelance assignment.
  • 1. Evaluate the impact of immersive media design on society (Bloom’s Taxonomy: Evaluation) 
  • 2. Analyze the ways in which different technologies can be used to create immersive media experiences (Bloom’s Taxonomy: Analysis) 
  • 3. Identify key components of immersive media design (Bloom’s Taxonomy: Knowledge) 
  • 4. Create a prototype of an immersive media design project (Bloom’s Taxonomy: Creation) 
  • 5. Apply best practices and principles of design to an immersive media project (Bloom’s Taxonomy: Application)
  • Recognize the Importance of Content Management 
  • Acquire knowledge of Digital Assets and their Management 
  • Understand the requirements of storage and staffing for a successful DAM 
  • Comprehend the workflows and life cycle of the Digital Assets in DAM 
  • Appreciate the role of DAMs in Brands and Rights
  • 1. Demonstrate a comprehensive understanding of the fundamental concepts and principles of Video and Podcast Live Streaming, including equipment, planning, and distribution. 
  • 2. Apply technical production skills in camera, audio, lighting, and post-production to produce highquality live streams that engage audiences and meet industry standards. 
  • 3. Evaluate and select appropriate equipment and software tools for producing professional-quality live streams in a variety of settings, including remote live streaming and multi-camera setups. 
  • 4. Analyze and troubleshoot technical challenges that arise during live streaming events, and develop effective strategies for minimizing technical issues and ensuring smooth production. 
  • 5. Synthesize and apply business and marketing strategies for monetizing live streams, including subscription-based models, ad-based models, and e-commerce strategies, to maximize audience engagement and generate revenue.
  • 1. Explain the infrastructure, tools and responsibilities for sustaining community journalism. 
  • 2. Employ observation, listening, and questioning skills to identify topics of local importance. 
  • 3. Demonstrate storytelling and digital fluency through the creation of blog posts, slideshows, photos, audio and video. 
  • 4. Apply an understanding of community needs to publish content and build engagement..
  • 5. Create a hyperlocal media project to serve residents through news, resources, and bringing people together