Convenience: E-commerce can take place 24 hours a day, seven days a week. Although e-commerce can be a lot of work, it is still possible to generate sales while you sleep or make money while you are away from your store.
More selection: Many stores offer a wider variety of products online than their brick-and-mortar counterparts. And many online-only stores can offer consumers exclusive inventory not available elsewhere.
Potentially lower startup costs: E-commerce companies may require a warehouse or manufacturing location, but usually do not need a physical storefront. The cost of digital operations is often less than the need to pay rent, insurance, building maintenance and property taxes.
Potentials for career related jobs: E-commerce allows for a diverse range of job opportunities, like finances and customer service, marketing and design or inventory and delivery.
International Sales: E-commerce can deliver to the customer, the e-commerce company can sell to anyone in the world and is not limited by physical geography.
Easier to retarget customers: when customers browse the digital storefront, it is easier to attract their attention to place advertising, targeted marketing campaigns or pop-ups specifically aimed at a certain purpose.